The most striking aspect of this tree, even more than the red fruit, is the bright red bark.
There are a number of folk lore stories how it got the Hebrew name katlav (קטלב) all related to the red colored bark.
Latin names: Arbutus andrachne, common English names: aka strawberry tree, grecian strawberry tree, cyprus strawberry tree, eastern strawberry tree, common Hebrew name: קטלב מצוי